Become an exhibitor
Smaak van the Winter 2026 – from the makers of the Italy Event
After a successful first edition in the impressive Grote Kerk in The Hague, Smaak van the Winter returns this year for a second, even more atmospheric edition. With nearly 20,000 visitors, last year’s event transformed the church into a vibrant winter paradise full of flavour, experience, and Italian hospitality.
The historic setting of the Grote Kerk, with its high vaulted ceilings and warm ambiance, once again provides the perfect backdrop for this winter event. As soon as the lights come on and the doors open, this unique location comes to life and visitors are introduced to a wonderful, atmospheric Italian experience.
What to expect?
✓ A magical church, beautifully decorated in the heart of vibrant The Hague
✓ An experience-driven event full of entertainment and wonder
✓ Many passionate exhibitors offering the finest Italian delicacies
✓ A surprising and magical winter theme
✓ Visitors with above-average spending power and a strong interest in luxury products
✓ Limited space per product category to ensure exclusivity
Participation options
Winter wooden stand – €545
With roof and lighting
W 240 cm × L 120 cm × H 83.5/240 cm
Winter wooden stand with extra 150 cm side space – €645
With roof and lighting
W 240 cm × L 120 cm × H 83.5/240 cm + extra 150 cm side space
Luxury wooden counter – €485
W 188 cm × L 80 cm × H 98 cm
Ground space – €545
W 240 cm × L 240 cm
Service package
Each participation includes 2 exhibitor passes and 4 complimentary entrance tickets for inviting your clients. Wi-Fi is included in the participation fee this year.
Additional options available through the system include electricity, an alcohol licence (sale of sealed bottles), and discounted parking tickets for the nearby parking garage (4 minutes walking distance).
The venue charges an additional €25 waste fee per exhibitor.
Registration&information
Register as an exhibitor via our registration system:
https://expo.italieevenement.nl/login.php
